Wisconsin-based fitness-equipment specialists

About Priority Fitness

A technician perspective, a facility-operator perspective, and approximately 10 years in the fitness industry.

The strategic difference
We don’t just service gyms.We run six of them.
Priority Fitness crew assembling fitness equipment
Owner · Colton Burt

Equipment decisions seen from both sides.

Priority Fitness combines fitness-equipment service experience with the perspective that comes from operating six affiliated gyms.

The result is a practical view of what facility operators care about: equipment availability, room flow, serviceability, downtime, placement, replacement, and the next problem that could appear after the current one is solved.

Confirmed proof includes statewide Wisconsin coverage, flat statewide pricing with no zone fees, Matrix / Precor / Core certifications, major-brand service capability, and approximately 10 years in the fitness industry.

Certifications + brand experience

Certified where it counts.
Experienced across the industry.

Priority Fitness is Matrix, Precor, and Core certified and works with all major fitness-equipment brands across residential and commercial environments.

Certification logos identify confirmed certifications only. Broader brand-service capability is not presented as manufacturer certification.

Concrete proof

Why Priority Fitness?

Less vague "great service" language. More reasons a facility manager, homeowner, school, manufacturer rep, or gym owner can actually evaluate.

01

Fitness equipment specialists

This is the equipment category Priority Fitness works in every day.

02

Statewide Wisconsin

Statewide coverage with flat statewide pricing and no zone fees.

03

Certified

Confirmed Matrix, Precor, and Core certifications.

04

One machine to full facilities

Residential and commercial work under one equipment-focused team.

05

10+ years

Approximately a decade of fitness-industry experience.

06

Real operator experience

Priority Fitness does not just service gyms. The team has experience operating six affiliated gyms.

07

Complete lifecycle support

Buy, deliver, install, maintain, repair, move, replace, and remove.

From one machine to full facilities

From technician work to operator decisions, the equipment stays the priority.